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The Value Fit Map: Communicating Value
Please watch the short video below. Make notes about any process or technique that may be useful to you in your context and for your project. There is a range of tools and techniques in this video. Look out for any of the approaches that resonate.
Some of the tools in this video are available by your Course Coordinator or Facilitator.
The Value Proposition Concept: FIT
A crucial element of offering and delivering value is to carefully match the value offered by the organisation, to the desired and perceived value received by the end-user. It is a game of ‘give and get’. If there is a mismatch at the beginning of the conceptual development of the project, then things may be off-track for the remainder of the project.
The Value Proposition Concept has three key components: The offering: the ‘gift’ of the organisation, what the Customer or end-user ‘receives’, and the FIT between the two.
Here are some of the details of the links between an organisation’s offerings and what the customer or client receives, in terms of the Pains, Gains, and the Jobs to be Done.
The Customer side of the Value Proposition Equation
Note here the User Jobs component of the User map. Please explore the Customer Jobs to be Done to understand more about this.
The Offering
Here is the work that you and your organsiation needs to do to deliver on customer and client expectations.
The NO is included in the Value map notation to remind you that the customer pains and gains are paramount.