5 Ease of Use and the Sweet Spot
Ease of Use and the Sweet Spot
A potential element of a pitch is something we call the ‘ease of use grid’. One of many objections you might discover to any potential change and innovation is about what value it might actually deliver and why anyone should put time, effort and resources into its implementation. As you work on your innovation it is a great idea to be focusing on the value of the concept first, and then building a story about its adoption and implementation.
At times, designers create wonderful, innovative equipment and processes that are too hard to implement and use or, even worse, are difficult to implement and the value is questionable. It is also a great visual for you to have in mind as you go.
You have already explored the concept of value. However, as a quick review, you may want to watch this video again. There is also a short section on the Ease of use framework which may be a useful review. There is also a very useful and advanced strategy design model in the video in the Loop Model section.