Media Literacy

Media literacy covers all the ways you receive and respond to messages in digital media. The capacity to critically read communications in a range of digital media – text, graphical, video, animation, audio, haptic, etc., (also ‘multimodal literacy’). At higher levels, the capacity to appreciate audience, purpose, accessibility, impact and modality, and to understand digital media production as a practice and an industry. To act within digital copyright law.

Use the below guiding questions and resources to design and plan your assessment and learning resources/activities to support student development of media literacy capabilities.

  Student learning outcome examples

  • Use a variety of technologies for media consumption and production, with awareness of the personal, social and ethical impacts of their choices
  • Engage with media representations with an understanding of how processes of selection and construction have been used to create stories according to particular points of view
  • Recognise own role as an audience member across multiple media forms, and the processes used by media producers to invite particular consumption practices
  • Understand that economic, social and ethical processes inform the production, distribution and regulation of media content
  • Use and critique media languages in images, sounds and text to communicate and analyse how meaning is constructed across multiple media forms
  • Be aware of and critique the various kinds of relationships that can be formed within and with various media forms

Sourced from the Media Literacy Framework for Australia

Assessment design

Example assessment types may include:

  • Blog
  • Social media post
  • Debate
  • Creative work
  • Webpage
  • Critique
  • Performance

Capability development case examples

Copyright video

  1. Put the following questions on the board or a slide and give to the students.
    1. You come up with a new method of analysing data. Would this be covered under copyright?
    2. You create an image and host it on Instagram. Who owns the copyright to this image?
    3. You make adaptations to this Instagram image and share it somewhere else. Who owns the copyright to this new image?
    4. What are moral rights?
  2. Play the video.
  3. Ask the students to answer the questions anonymously and discuss the answers in class.

 

ABC – Media Literacy Program – Fact vs Opinion vs Analysis

Visit the ABC media literacy program website and explore the numerous resources freely available resources, including Fact vs Opinion vs Analysis interactive lesson.

Ask your students to watch the videos and complete the quizzes within the lesson. Following completion of the modules, the lesson provides follow-up activity ideas to continue the discussion.

 

Media Literacy

Together, or in small groups, explore the five questions:

  1. Who created the message?
  2. What techniques are being used to capture your attention?
  3. How might different people interpret this message?
  4. What is being left in and out of the message?
  5. Why is the message being sent?

  Resources

 

Further reading…

 

License

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Embedding Student Digital Capabilities in Higher Education Copyright © by QUT is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License, except where otherwise noted.

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