Topic 5.7: Managing and working in virtual and hybrid teams

Although our next module will deal more specifically with communication (and Module 5 will look at managing others and teams), there is no doubt that the rise of new technologies  is providing potentially valuable new ways for team members to stay connected – to each other, to the wider organisation and to the communities they work with. And, as many people find themselves working with colleagues in different parts of the state, country or world, social media and technology provide more ways for us to share and access more information more quickly. But it’s important to remember that technology is only one, albeit important, element in working with those with whom we are not regularly physically co-located. While increased flexibility and technology-enabled working arrangements offer many benefits, they can also create disconnection, information vacuums and a lack of group visibility.

Recommended Reading
10 mins

During this period of economic uncertainty, unrest, and ‘post-truth’, employees are in need of a sense of connection, a sense of understanding, and a sense of empathy,” according to Professor Ian Williamson, Dean of the University of California’s Merage Business School. His insights are summarised in this Mandarin article, if you wish to read further.

Social media and virtual work teams are rapidly changing areas. So the following readings are provided to get you thinking about:

  • Your own experience (including that of the team you are a part of) – approaches that have ensured team members stay connected and supported, the different preferences you’ve noted about remote working and virtual connections, and things that haven’t worked so well
  • The likely changes you will encounter in the near future
  • The potential opportunities that may already exist to harness organisational and team knowledge using new technologies.

The emerging workplace: remote, hybrid, virtual …

This is a quick summary of some of the emerging (and some well-established) insights into effective and productive remote work. It’s important to appreciate that this is an emerging and changing environment and that we are learning how to make it work in real time! And we’ll look at some of this content further in Module 5.

Tsedal Neeley has been studying remote teams for more than 20 years. She is the  Naylor Fitzhugh Professor of Business Administration at the Harvard Business School, and author of Remote Work Revolution: Succeeding from Anywhere (Harper Business, 2021). One of her central principles is the role of “launches and relaunches”.

The launch is to establish alignment:

  • Shared goals
  • Shared understanding of each member’s roles, functions, constraints
  • Shared understanding of available resources (budgets to information)
  • Shared norms for collaboration

(Neeley (2021), p4-5)[1]

“Launches and relaunches have long been established by pioneering sociologists as the way to start a team in the most effective way. Richard Hackman was a Harvard sociologist who studied teams in all forms, in all contexts, for about 40 years and concluded that when you launch a team the right way—meaning you set it up—you are actually creating the conditions for that team to be effective. In fact, this will increase the likelihood of success for teams by 30 percent, which is significant.

“The idea of relaunch is to make sure that we are realigned, focused on our shared goals, very clear about our capabilities, our contributions, our resources, and our constraints; that the norms we had established are still working for us, so that we can revise and update given the dynamic nature of all of our lives; and to ensure that there is psychological safety, as my friend and colleague Amy Edmondson would say, in the work team. I recommend you do this every six to eight weeks or so in a remote team because it’s so easy to get derailed when you’re not co-located.”[2]

Martha Maznevski, Professor and faculty director at The Ivey Academy, Ivey Business School. She specializes in coaching, leadership, teams, disruption, diversity and inclusion, digital transformation, and experiential learning, and has studied virtual teams for 20 years. She offers three principles and practices: Create a heartbeat … Keep the pace … Unlock the treasures.

  • Heartbeat meetings: (two objectives: build deeper relationships, and put meaning around facts).
  • Keep the pace: stablilize workflow with backbone of information organisation, and clear team norms to establish confidence in info sharing and how issues are dealt with; flex your tech – use what’s best; share the leadership (Devolve typical responsibilities: the formal team leader must hold accountability for the overall goal and progress. Beyond that the formal leader’s main role is to coach and enable others to fulfill their roles. This fits well with one of the “treasures” principles …).
  • Unlock the treasures: capitalise on the opportunity virtual offers for more equal contributions, for exploring ideas more deeply and assessing them more objectively, use the challenges of virtual teams to engage more leaders and develop their skills through doing.[3]

What Newly Remote Teams Need, Right Now

How can managers intervene to ease the organisational transition to remote working?

  • While video conferencing is valuable, particularly for discussions that require rapid iteration, restructuring work processes to make work more self-contained if possible or allowing for asynchronous coordination (e.g. shared documents/files) are alternatives worth considering.
  • Social isolation is a concern and should be combated: Push for some online socialising even if it feels unnatural initially. Occasional video calls with no specific agenda and online gaming are two options to consider.
  • At the same time, it is important to respect boundaries: work without an office does not translate to unlimited working hours. There must be clear “off” times when employees should not feel obligated to respond to chat/mail/calls.[4]

Required Reflection
10 min

What are your thoughts on the strategies for building team engagement highlighted in these resources?

Think about your own experience of teams working in remote and hybrid contexts.

  • What are some new approaches to working as teams that you’ve experienced?
  • What technologies for collaborating and staying connected seem to work most effectively?
  • What interpersonal skills have you noticed need to be intentionally applied to ensuring connection, inclusion and effective collaboration between team members operating in remote work and hybrid arrangements?
  • Can you think of additional or improved ways your team or organisation could use collaborative technologies to enhance connectedness?
Required Reading
30 min

In this McKinsey article, Tsedal Neeley (who has been researching remote work for 20 years) explores how teams can lead a culture of trust and inclusivity in remote working contexts. Notice the similarities in emphasis with Prof Williamson’s quote earlier. (The article also offers four videos in which the author addresses the content, so you can read or watch and listen).

Required Reading
10 min

Lynda Gratton has many years of experience about the changing face of work and workplaces. In this MIT Sloan Management article she notes that “To find the right way forward, leaders must understand the axes of hybrid work — the upsides and downsides of where and when people work — and align them so that they feed the energy, focus, coordination, and cooperation needed to be productive” (2020).

Gratton, L. (2020). Four Principles to Ensure Hybrid Work Is Productive Work. MIT Sloan Management Review.

 


  1. Neeley, T. (2021). Remote Work Revolution, Harper Business
  2. Neeley, T. (2021). Author Talks: Tsedal Neeley on Why remote work is here to stay – And how to get it right (April 22). McKinsey & Company.
  3. Maznevski, M.. (2020). Leading virtual teams: create a heartbeat. The Ivey Academy. https://www.ivey.uwo.ca/academy/blog/2020/04/leading-virtual-teams-create-a-heartbeat/
  4. Puranam, P. & Minervini, M.. (2022). What Newly Remote Teams Need, Right Now. Instead Knowledge. https://knowledge.insead.edu/leadership-organisations/what-newly-remote-teams-need-right-now

License

GSZ632 Managing Self and Others Copyright © by Queensland University of Technology. All Rights Reserved.

Share This Book