6 Organisational Goals-Customer Needs Mapping

Business and Organisational Goals-Customer Needs Mapping

This simple framework can be useful for you when you are considering an innovation or change. The x-axis relates to the degree to which you anticipate the initiative may help the organisation achieve its goals. The y-axis relates to the degree to which you perceive, or measure, that it addresses customer needs. Of course, you may have been given a ‘must do’, and this is a way to either justify your time and effort or make a case for why it is best left in the ‘not now’ basket.

The map helps you to see the place that this initiative may have in your list of services. It also helps you to decide what to do if the initiative fits on a High on the x-axis or high on the y-axis, but not moderate or high on the other axis.